Masque of the Red Death was a board game based on the story of the same name by Edgar Allan Poe. The game was supposed to look gothic and spooky, so we hired an artist named Gris Grimly for the project who dealt in that subject matter often and had also illustrated Edgar Allan Poe stories before.
Most of my design work on this project I just tried to showcase the art of Gris Grimly as much as possible. I researched a lot of Victorian and Gothic looks for the project, and created a series of delicate looking frames for the packaging and cards to create that look.
The art for the characters is placed in a headstone shape, which on the back turns into a grey headstone with the inscription RIP on it. This not only was inspired by the grim nature of the story, but also the fact that your player character can die at the end of the game if you aren't careful and don't escape Red Death in time.
There is a clock in the game that is used as a round tracker that I am particularly pleased with. The clock was originally just in the center of the board, but the head of the games department wanted something more interesting. I ended up engineering a standing 3D clock for the project, with the help of our printer and print production manager. I then turned over this template to the artist to illustrate. It ends up being a very sturdy impressive set piece on the table now, instead of being hidden on the board.
This game project was a successful project on Kickstarter, using the same interior pieces with a new box that I designed, miniature figures, and character invitation forms. All of these assets and some supplementary marketing assets were designed by me for the project.
The Legend of Korra
CREATIVE FIELDS: Packaging, Layout, Illustration
CLIENTS: Nickelodeon, IDW Publishing
The Legend of Korra: Pro-Bending Arena was a two player game by IDW Publishing. It was marketed using a Kickstarter campaign, which did very successfully.
For this project I was in charge of creating a retail version, a Kickstarter version, and an expansion version. The game was very design- and illustration-heavy on my end, as we did not have any style guide assets from Nickelodeon, and we were having a hard time finding artists that would be approved by the Korra team.
I tried to keep all of my designs very grounded in the Korra universe. I used a lot of scrolls and ink brush looking fonts and icons. The player action cards are sorted by Bending type (fire, water, or earth) which I illustrated down the side of the card and used the in-universe icon for that ability. They were also sorted by teams. I had to make illustrations for team icons that mostly did not exist using fantasy creatures from the show. I did a lot of research and using the designs I could find for one team (the Fire Ferrets) and finding one or two screenshots of the animals that existed, I made icons for the two games included in the core game, for the seven Kickstarter teams, and for the one expansion team. I also created original portraits for each character for their character board, that you can use to place status effect tokens on. These portraits were heavily researched from the show, with some minor creation in places where art did not exist. I illustrated all of the tokens for the game as well.
On top of designing and illustrating all the cards, tokens, and character boards, I designed all three boxes for the game, as well as the rulebook. I also created a few assets for supplementary marketing for the Kickstarter.
CREATIVE FIELDS: Packaging, Layout, Illustration
CLIENTS: IDW Publishing
Slap Cat was very enjoyable, as it was a project that I had a lot of creative control over. The gameplay that came in was very basic, you slapped cat cards to create a hand then used those cards to build a long cat. So I worked with the project manager to add some fun rules to the gameplay to create a little more excitement and replayability.
I worked as the main illustrator on the project. There were 103 cat cards, and I knew I wanted all the cats to look unique but still be efficient with my time. Using Adobe Illustrator, I created four different head shapes, four different ear shapes, four different eye shapes with four different pupils and four different eye highlights, and four different mouth shapes that I could then mix and match to make unique cats. I also used the coloring to help change them up a bit. It let me give players the fun of discovering a bunch of new cats while still creating my illustrations in a timely manner.
I then designed all the icons in the game. I wanted everything to be bold, bright, and easy to read. I created lots of curved shapes to make everything cute and appealing.
The logo for the project was created with a similar idea in mind. I wanted it to look curvy and plump, to convey a sense of cuteness. And I gave it some cat coloring, with the calico spots all over.
The end result was an attractive package whose first run was sold out to stores before it ever left the printer.
Shown above are two negative point cards, the common card back, and two reference cards.
A series of illustration pieces, used to create more unique cats.
Game icons for Donate, Swap, Draw, and Paws In.
Skylanders Micro Fun Packs
CREATIVE FIELDS: Packaging, Layout
CLIENTS: Activision, IDW Publishing
A collection of objects targeted at a younger audience. This pack was for the Skylanders brand. The packaging was created to house and display a toy that lets you play directly with the Skylanders video game. It also includeed a Skylanders comic, a poster, and a standee.
MLife magazine is a monthly magazine put out by MGM Hotels to showcase all things MGM. While I worked on the magazine, I created everything from page layouts to icons to illustrations. I created infographics about topics ranging anywhere from poker to ice cream. I prepped images and ads for pre-press for the printer.
This infographic was created to help supplement a longer article about poker. I did all of the illustration for the piece, as well as chose how to break down the text I was given to deliver information in the best way possible.
This article layout was designed by me, as was the original piece of art I created for the article.
Diamond Previews is a monthly catalogue that contains all of the comic book companies in the business. It is a catalogue of books, toys, games, and merchandise available for purchase by retailers. I was assigned Previews as an ongoing monthly project, and I redesigned IDW’s section of Previews. I gave it a more streamlined look that would showcase more art over text. Every month, I take the template I created and pull the text and all the cover images from our comics for the month to create the catalogue. Most of the time, the cover images need to be assembled, so I place the trade dress and update information. I also choose and create background images to highlight certain spreads, as well as design special event pages and logos. This is all done within the deadline of three weeks time, and I work with more than ten editors, all with their individual books to pull it all together.
CREATIVE FIELDS: Layout, Illustration
CLIENTS: Carlos Guzman and Alejandro Verdugo
Time Cheetah is an online comic created by two brothers, Carlos Guzman and Alejandro Verdugo. They wanted to take their online comic and make it a physical book that they could then launch on Kickstarter.
I laid out the pages for the comic book using Adobe Indesign. I laid the book out so that it would look and feel similar to books that came from the top of the industry companies, such as Image or Marvel. I created the cover logo, as well as the back pages where the creators talked about the creation of the book. I also designed some small icons for chapter dividers.
I created all of the assets for the Kickstarter campaign. This included physical assets like stickers, shirts, postcards, and art prints. This also included all digital assets, which included digital mockups, infographics, iconography, and banners.
To see more of my work on the Time Cheetah Kickstarter, you can visit the Kickstarter page here.
A t-shirt design for the yet to be announced Time Cheetah Volume 2 Kickstarter.
An iconographic chapter divider in Time Cheetah in the Secret of Stalin Island.
A look at the physical rewards I created for the Time Cheetah Kickstarter which includes the book, a t-shirt, a sticker, a postcard, and an original art print.
A banner ad that ran on the several sites during the campaign.
A funding breakdown for the Time Cheetah Kickstarter page.
Stretch goals for the Kickstarter.
CREATIVE FIELDS: Branding
I love creating logo designs for freelance customers. I’ve been making logos for a lot of small groups and startups, and creating their logos is a great first step to helping them start their brands! It helps them choose color palettes, ideas, and concepts.
Dining With Jenn was a logo created for a food blogger who wanted to branch out from just blogging about food on twitter. She wanted to start a Youtube channel and an Instagram as well, and she wanted them all branded with a look that felt like her. I created this logo for her to use across all forms of social media, using a plate like circle for a background and chopsticks (as she reviews quite a lot of the LA scene's Japanese and Korean eateries) to help reinforce the nature of her brand as a food blogger.
Studio Swingtime is a Lindy Hop teaching and dance group in Switzerland. They reached out to me to create a logo that they could put on social media, flyers, and t-shirts. They very specifically wanted a dancing couple in the logo, so I tried to balance the words of the logo around the illustration I created of the dancers, and used a bright color palette to help catch attention.
Sunflower Body & Mind is an independent masseuse's business. She wanted a logo for Yelp and business cards. Her brand is very natural and her disposition is very sunny and cheery. I wanted the logo to reflect that personality with a warm yellow color palette. The illustration of the sunflower bursting from the contented persons mind was born of the idea that you can let your mind flourish when you take care of it and your body.
Flight Aerial Fitness is an aerial silks bootcamp located in San Diego. The owner wanted a logo to put on her website, on t-shirts, and on postcards. The font mix I chose to create a sense of delicacy on the words flight and aerial, but still have that heavy gym feel in the word fitness. The illustration gives anyone not familiar with aerial silks a better sense of what that type of activity looks like, and is also an attractive piece of art as a standalone on a t-shirt.